Italian coffee shop and lounge franchise C House Italia is set to expand in Europe and into the Middle East. In a Master Franchise agreement with Nicolas Jebran Houte Couture (NJHC) C House Italia locations are set to open across the Middle East and Europe over the next 15 years. The first location will open in Beirut in May 2010.
Business Development Manager of C House Italia Cristiano Iezzi said: "The long-standing partnership between C House Italia and Nicolas Jebran Houte Couture is one that we value and that will provide unique opportunity to expand properly in Middle East countries. It's a pleasure and honour to work with Nicolas. Specifically this relationship and programme will demonstrate the great synergy that exist between Nicolas' fashion and C House trendy Lounges and Cocktail Bar."
Nicolas Jebran added: "I really liked the idea of becoming the first Middle East Fashion Designer to have his own Lounge & Cocktail Bar chain. From the beginning I felt comfortable to work with Coffee House Italia and of course Beirut will be our Flag ship store and we already planned other openings, including one in Italy, Milan."
Published: 11 February 2010
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