The Franchise Marketing Awards recognise the industry's most innovative and effective marketing campaigns for products, services and franchisee recruitment.
Judged by an independent panel of experts, The Franchise Marketing Awards recognise and reward companies which have raised their public awareness and, as a result, achieved sustainable growth.
The Franchise Marketing Awards attract many British franchise companies, both large and small, from a wide variety of sectors.
Winners will be announced at a glamorous Awards dinner on 23 March 2007 at the Marriott London Hotel, on the first night of The British & International Franchise Exhibition. The Awards evening will be hosted by well-known TV comedian and panellist Lee Hurst.
Director General of The British Franchise Exhibition (bfa) Brian Smart commented: 'The Franchise Marketing Awards are an important initiative recognising excellence and innovation within the franchise industry. We are delighted to support the awards which further raise the public profile of ethical franchising in the UK.'
Duncan Berry, Director of European Franchising, Cartridge World, winner of the Best Overall Marketing Campaign 2006 commented:
"It was a tremendous honour to win this prestigious award against strong competition. The award has helped to raise Cartridge World's profile throughout the franchise industry.
Exposure gained in national and trade press has supported our recruitment efforts for new franchisees this year, further strengthening our position as market leader. We look forward to entering again in 2007."
The Awards recognise outstanding achievements in the following areas, now including two new categories for 2007:
(Products & Services)
- Best Overall Marketing Campaign
- Best Website
- Most Innovative Marketing Campaign
(Franchisee Recruitment Awards)
- Best Franchisee Launch Programme (new category for 2007)
- Best International Franchise Expansion Programme (new category for 2007)
- Best Recruitment Literature
- Best PR Campaign
- Best Advertisement
- Most Creative Exhibition Stand
- Franchisee Recruitment Team of the Year
Entries can be submitted via email to
or send by post to
Venture Marketing Group, 111 Upper Richmond Road, London SW15 2TJ.
The Franchise Marketing Awards are sponsored by Lloyds TSB, Volkswagen Commercial Vehicles (commercial sponsors) and The Daily Mail (media sponsor), and are supported by the British Franchise Association (bfa) and Business Franchise Magazine.
Published: 22 December 2006
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