The franchise owner of Card Connection Leeds, Brian Spilman, has recently expanded his territory to include Burnley, Blackburn, Preston and Blackpool.
This expansion doubles the size of Spilman’s territory and will see him supplying Card Connection’s range of greeting cards and gifts to 270 stores in the North West.
Spilman said: “I have been a Card Connection franchise owner for six years. Thanks to the clever business model, during that time, I have been able to grow my franchise steadily and I now work with two full-time employees. However, the exciting addition of the new territory has been the next ‘step-up’ for my business, allowing me to take advantages of economics of scale created by running a larger operation.
“The new region is made up of a mix of densely populated town and rural geography, and is occupied by both independent stores and large national retail accounts. Yet there is still plenty of scope for development and a significant part of my focus for the next year is securing more retail customers. I am also aiming to recruit a third part-time person and am looking at new premises.
“Card Connection has been particularly supportive in my latest venture. The head office team are great to deal with, always open, honest and really professional. I also rate my franchise manager who I have worked closely with over the years – he is always on hand to provide help and advice when needed.”
Michael Johnson, Managing Director at Card Connection, said: “We are delighted that Brian has expanded his territory and aim to provide all the help and support he needs to realise the huge potential of his increased franchise area.”
Published: 8 June 2012
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