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Rabaiotti supplies Card Connection’s range of more than 1,200 quality greetings cards designs to around 120 retailers in his territory.“I’ve been a Card Connection franchisee for about four years now,” confirms Rabaiotti.

“The first couple of years I was finding my feet and really getting to know the business, but now I’m feeling confident and in the past year have opened around 20 new retail accounts. These are now coming to fruition as I encourage retailers to allocate more space to greetings cards as I know what will sell for them.

“June saw a personal best for me achieving my best monthly sales so far!” David continues. “There are indications that the retail sector is beginning to pick up and there is a feel good factor this summer which is also helping push sales.

“In addition, Card Connection is constantly releasing great new designs which have a wide appeal,” explains David. “It is important that there is a card to tempt every prospective customer and with my focus on making displays in-store look great, really there is no excuse not to buy!”

“David Rabaiotti was not our only franchisee to achieve personal best sales in the past few months,” confirms Michael Johnson, Managing Director, Card Connection.

“We had no less than nine other franchisees achieve personal best everyday cards sales in July! Card Connection has been established for 21 years and for franchisees to continue to be achieving excellent sales in this way is a testament to their hard work and dedication and also confirmation that our in-house design team continues to ‘hit the spot’ with some of the best product available.”

Card Connection which last year celebrated its 21st year in operation as a franchisor is one of the UK’s largest card publishers and is the market leader in the franchised distribution of greeting cards. The business’ unique model of consignment sales has resulted in a strong brand and established reputation, which has been proven over many years. Through its franchisees Card Connection supplies about 12,000 retailers throughout the UK.


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