Card Connection, one of the UK’s leading card publishers and franchisor, has announced the launch of its new Valentines Day greeting card range.
Thirty six designs will be available at various price points throughout the UK, supplied to retailers by Card Connections network of franchise owners.
“Each year, our in-house design department completely refreshes our Valentine’s range,” explained Michael Johnson, Managing Director of Card Connection. “This year we have a perfectly balanced selection of design styles and price points to suit a range of tastes; from elegant classics, to humour and verse. The cards are supplied and merchandised on a consignment basis to retailers across the UK, this means retailers only pay for what they sell and display equipment and stock is supplied on ‘free loan’ to retailers.
“Our franchise owners who deliver the cards are trained in merchandising to optimise the look of displays and ensure consumers are tempted by our offer. By essentially handing over the ‘category management’ of greeting cards to Card Connection, retailers are safe in the knowledge they are maximising the potential of this important revenue stream.”
Card Connection’s award-winning merchandising service provided to retailers by local franchise owners has proved popular with retailers all over the UK and Ireland including Card Connection’s key national accounts such as Budgens, Londis, Spar, Costcutter, Nisa and Shell.
Published: 11 February 2013
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