Card Connection has been selected by BP as its sole greeting card supplier for its company owned forecourts. This agreement will see Card Connection's network of franchise owners supply and merchandise greeting cards to more than 370 BP stores across the UK.
Card Connection's Sales Director Andrew Cutler said: "As part of UK Greetings, the largest publicly owned greeting card publisher in the world, Card Connection is in the perfect position to supply and merchandise BP's company owned network. Our team of 85 franchise owners will hand pick and deliver greeting cards from our range of 1,200 quality product designs and supply them to BP outlets throughout the UK. Our franchise owners then regularly visit stores to supply new product and merchandise displays ensuring they always look fresh and appealing to consumers."
As well as independent stores, Card Connection franchise owners supply other key national accounts in this way including Costcutter, Londis, Netto, Budgens, Spar and Haldanes.
BP's UK Trading Manager David Pitron said: "I am delighted that we are working with Card Connection, our greeting card offer is critical to us getting the gifting offer right for the customer and send a signal about the quality of our overall offer. We look forward to our partnership with Card Connection and growing our shared business and adding value for our customers."
Cutler added: "Our greeting cards continue to be some of the most popular products on the market. We believe the fact that BP has chosen to appoint Card Connection as its sole greeting card supplier underlines our position as one of the leading greeting card publishers and franchisors in the UK."
Published: 28 April 2010
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