Carl’s Jr. is set to open 100 restaurants in Brazil over the next seven years through a franchise agreement with International Meal Company (IMC).
IMC owns multiple quick-service restaurant brands in Latin America and has over 280 company-owned restaurants in Brazil, the Caribbean and Mexico.
Ned Lyerly, Executive Vice President of International for CKE Restaurants, the parent company of Carl’s Jr., said: “Brazil has one of the most robust economies in the world and our premium-quality food and up-market facilities will resonate well with the discerning Brazilian consumer. IMC’s track record of successful growth and knowledge of the market make them a perfect partner to bring the quality of the Carl’s Jr. brand to Brazil.”
Javier Gavilan, CEO of International Meal Company, added: “It’s a great honour to partner with Carl’s Jr. and CKE, whose heritage, premium credentials and commitment to quality are consistent with IMC’s. The Brazilian consumer will embrace the great tasting, premium products, excellent service standards and industry leading facilities that make Carl’s Jr. a best-in-class brand.”
Published: 22 June 2012
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