Managing Director of Cash Generator Julian Urry raised over £10,000 for the company's adopted charity Make-A-Wish Foundation UK.
Urry said: "Cash Generator's adopted charity for the last two year's is Make-A-Wish, a national charity that grants magical wishes to children with life-threatening illnesses."
With no support vehicle and carrying their kit every step of the way, Urry and fellow cyclists Mark Bringloe and Jeff Jones cycled the 330 miles through Belgium and Holland in just two days.
Urry's cycle officially launched Tour de Cash Generator, a 1000 mile annual relay-style charity cycle that will take place in September. Employees from the company's 117 stores will be taking part all across the country, where they hope to reach a collective target of £100,000.
Published: 15 July 2010
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