Buy, sell and loan store franchise Cash Generator has appointed McCann Manchester to help develop its website and online offering.

McCann Manchester has been tasked with optimising search for both consumers looking for products and potential franchise owners looking for business opportunities. The company will report directly to Stuart Owens, Director of Digital Marketing for Cash Generator.

Owens said: "I was impressed by McCann Manchester's search experience and social media expertise and look forward to working with them to successfully develop Cash Generator's website and online offering.

"With ambitious objectives for the Cash Generator site, I am confident that the appointment of McCann Manchester will ensure we deliver these, further enhancing the brand and our products online."

Sharon Palmer, Head of Media for McCann Manchester, said: "As an agency we demonstrated how we could deliver against Cash Generator's search objectives as well as highlighting how we could leverage social media and other areas to further enhance search. This integrated approach to search coupled with the expertise to deliver in areas such as social media is creating a real and measurable point of difference for a growing number of our clients."

Published: 26 August 2010

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