Restaurant chain Bar-B-Cutie, based in the US, is continuing its expansion across the country with the opening of its outlet in Hays, Kansas. The restaurant has been opened by franchisees Janna and Jeff Pinney.

'Residents of Hays have been anxiously awaiting Bar-B-Cutie's home cooked veggies, hickory smoked bar-b-que and mouth watering baby ribs for some time now,' says Christie McFarland, Bar-B-Cutie's Franchise Systems Director of Marketing. 'I have responded to many emails regarding the Hays' store opening.'

This opening is one of several franchise agreements that will see outlets opening in North Carolina, Texas, Tennessee, Indiana, Michigan, Ohio and Delaware. In addition to this Bar-B-Cutie has released a franchise opportunity video, which has been placed on the company's website informing potential franchisees about the company's franchise programme.

'Over the 57 years Bar-B-Cutie has been in existence, marketing strategies have immensely evolved,' Says Brett McFarland, Bar-B-Cutie CEO. 'Since we began franchising, we have used technology marketing as one of our primary overall growth strategies.'

Published: 18 July 2007

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