Mike Holloway and Dave Dymond from Cookerburra with their Marketing Advisor Steve Mills were among the 500 people from all over the UK who attended the presentation. Mike says: 'Getting to the final of the awards in the 'Most Innovative Marketing Campaign' category was a huge achievement for Cookerburra and it puts us in the top four franchisors in the UK in terms of marketing.'
Steve Mills, who has helped Cookerburra develop its marketing strategies, congratulated the Directors: 'Cookerburra should be very proud of its achievement, as getting to the final of a national award is no mean feat.'The Kookaburra outfit helps franchisees secure their first customers with the Directors themselves often donning the outfit to hand out leaflets in shopping malls and supermarket car parks. It is particularly popular with mothers and young children, who are just the type of customers Cookerburra seeks to attract.
Franchisees target the domestic and commercial cleaning markets operating from instantly recognisable liveried vans. 'A third of all our franchisees run more than one van, so with 25 franchisees we actually have 40 vans,' Mike explains. 'Our target is to have between 50 and 60 franchisees running 200 vans between them.'
Published: 31 May 2006
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