Starbucks has already announced the opening of two iconic flagship stores and will be experimenting both with interior and exterior designs of its new stores in order to appeal to Chinese customers.

John Culver, Starbucks Group President of China and Asia Pacific commented: “China is our ‘second home’ market outside the United States. Never mind that China is a tea-centric culture. For Starbucks, it's all about tapping into growth markets with room to run. The chain, which has more than 12,000 U.S. locations, now views China as its biggest growth market, which can help it taper the pace of domestic growth. By the end of this year, Starbucks will have 4,000 locations across China and Asia Pacific.”

Published: 1 October 2013

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