February 19 is the start of the year of the sheep and this holds a special place in EweMove’s heart and marketing themes.
EweMove co-founder and Head Shepherd, Glenn Ackroyd comments: “We were thrilled when we found out that 2015 was the Year of the Sheep, we couldn’t wait to officially open our new HQ which we affectionately call the ‘Sheep Pen’! It’s was great to invite our Branch Directors up to Yorkshire for our grand opening, which also coincided with one of our regular franchisee training days.”
After an incredible year in 2014 EweMove scooped two prestigious awards at the 'Lettings Agency of the Year' and 'Estate Agency of the Year' Awards - in association with The Times, The Sunday Times and Zoopla. EweMove won Silver for Best Newcomer, Bronze for Best Innovation and were shortlisted for Best Property Management.
The EweMove 'flock' of franchise owners is growing rapidly, and bringing on new business at an ever-increasing rate. Following a successful pilot in 2013, the network has grown impressively to just under 50 locations across England and Wales, with a further 40 locations targeted during 2015.
EweMove is a popular franchise option, with it's low initial investment and no need for an office or staff. All training is provided and a central team based in Yorkshire supports all franchisees with many of their back office functions.
Franchise owners come from all walks of life and many join EweMove because of their shared desire to 'shake things up' by delivering a better, more personal, professional and valued service to their clients. This is reflected in the fact that 22% of all new business comes via existing clients.
Previous property or estate agency experience is definitely not required! Ackroyd continues: “The key to our success and rapid growth is our culture, which is backed up by our quirky 'stand out from the crowd' branding, unique website and our extensive marketing."
"Our franchisees benefit from our knowledge and experience as well as our processes, systems and national support centre. Their job is simply to focus on growing their business and making sure that their customers get great results and outstanding personal service."
“We also operate a 24/7 service – not just online, but with real people answering the phone who can ensure that no viewing, enquiry, purchase offer or application is ever lost. It’s obvious really. Most people search for houses online when they’ve finished work, or at weekends - precisely when most agents are shut. They’re missing a trick as we get 50% more enquiries during these periods when many of our competitors are closed, so our client’s don’t miss out.”
Published: 4 February 2015
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