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Leading minor automotive paintwork repairer ChipsAway has launched a year-long fundraising campaign in aid of Help for Heroes, its adopted charity for 2010, marking the company's 15th successful year in the UK.

The campaign, which will involve a series of nationwide events, is expected to raise tens of thousands of pounds for the charity and has the support of TV presenter Vicki Butler-Henderson, the 'face of ChipsAway' for 2010.

"We are encouraging our franchise owners to 'get involved' all across the country," said Lloyd Evans, Chief Executive of ChipsAway. "There will be exciting prizes on offer throughout the year for those franchise owners with the most creative and crazy fundraising ideas, as well as for the top fundraisers. The ultimate prize at the end of the fundraising year will be a date with Vicki Butler-Henderson, who is a terrific sport and a great supporter of this most deserving charity."

Ms Butler-Henderson is Channel Five's lively presenter of car enthusiasts' favourite programme Fifth Gear. This year she will be endorsing ChipsAway services as part of a co-ordinated national marketing campaign, aimed at raising awareness of the brand and supporting franchise owners in generating business.

Help for Heroes is an organisation formed to help those who have been wounded in Britain's current conflicts, providing direct, practical support to wounded servicemen and women and their families.Ms Butler-Henderson said: "Help for Heroes is a fantastic cause. I'm really pleased to be able to support ChipsAway in raising funds for the charity."

Franchise owners' ideas for fundraising include wearing wellies full of jelly for the day, soaking in a bath of baked beans and a sponsored waxing. Others will be doing sponsored runs, bike rides, the Three Peaks Challenge and charity fashion shows.

The first prize up for grabs for fundraising franchise owners is a parachute jump with the Red Devils.The management team at ChipsAway is also doing its bit for Help for Heroes and has already raised over £6,000.

A group of colleagues from ChipsAway's head office, dubbed The Chipettes, raised £2,500 by running the Bath Half Marathon, while the company's Gala Anniversary Dinner, which was attended by ChipsAway franchise owners, employees and business partners, raised £3,700.


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