After a record start to the year, ChipsAway is gearing up for its longest ever high-profile TV advertising campaign.
This year ChipsAway, an automotive paintwork repair franchise, has already passed on more than 85,000 customer repair enquiries to its UK franchise network. The company has reported a 60 per cent increase in customer enquiries since introducing TV advertising into its national marketing strategy, and its forthcoming campaign is set to increase this even further.
Robin Auld, Managing Director of ChipsAway, said: “ChipsAway’s TV advertising has generated a record number of repair opportunities for the network over the years. We have continued to refine and optimise our campaigns for maximum results and this summer we’re extending the campaign so franchise owners will benefit from three months of TV advertising – spanning the whole summer, June right through to August.”
Appearing on a range of digital channels, ChipsAway’s TV campaign represents a major investment by the company in supporting its franchise owners, raising brand awareness and generating new business through high impact promotion of ChipsAway’s services to consumers on national television.
Auld added: “TV is part of a wider mix of national marketing activity, including search engine marketing which continues to perform extremely well for us – with an increase in leads of over 142 per cent through this channel over the past two years.”
As well as increasing consumer enquiries, ChipsAway reports that business from national accounts partnerships with companies such as BT Fleet, RSA and UPS have also increased by 169 per cent year on year.
Published: 5 July 2012
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