One of the UK’s leading minor car body repair specialists, ChipsAway, has reported record level business enquiries following its third highly successful national TV campaign and the launch of its new website.
ChipsAway’s new TV advert, which was seen by millions of potential customers on a range of popular national channels, represented a further major investment by ChipsAway. Aimed at supporting franchise owners, the campaign generated a substantial amount of new business for the network throughout the UK.
The new look website has also had a significant impact on the business by substantially increasing traffic and generating higher levels of business for ChipsAway franchise owners.
Marketing Director of ChipsAway, Robin Auld said: “These record figures just go to show that even despite the challenging economic climate, there are still lots of people out there who really value the high quality, cost-effective and convenient service ChipsAway offers. The new website together with national TV exposure had proved hugely successful in building brand recognition, generating new leads and maintaining our position as market leaders in the minor automotive repair industry.”
Published: 9 November 2010
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