Around 350 UK franchise owners and master franchise owners from around the world will attend a milestone event next year being hosted by automotive paintwork repair franchise ChipsAway International to mark its 15 year anniversary. The celebrations will include the unveiling of major new marketing initiatives for 2010.

"We're incredibly proud of what we've achieved over the 15 years since we launched ChipsAway repairs into the UK and effectively created a whole new industry," said ChipsAway Marketing Director Anne Blee. "Of course, we recognise that at the heart of our success are our hard working franchise owners, so we wanted to say a big 'thank you'!"

ChipsAway's most recent marketing success was its TV advertising campaign which aired on digital channels including Dave and resulted in record numbers of repair enquiries through the franchisor's National Call Centre, substantially boosting business for its franchise owners.

"It's important that we keep that momentum going and so we have even more exciting marketing initiatives planned for next year, which we will be announcing at our special anniversary event," Anne added. "We're really excited about it and I know our franchise owners will be thrilled!"

Published: 18 November 2009

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