Choice Hotels, a USA-based company that has franchise opportunities across Europe, has launched its 6,000th franchise property. The USA-based company owns a range of hotel brands including Comfort, Quality, Clarion and Sleep Inn.

Stephen Joyce, President and CEO of Choice Hotels, said: "We are extremely excited to reach the 6,000 property milestone. Strong, well-known brands, a proven ability to drive business to our franchisees' hotels, and an unrelenting focus on our owners' return on investment and property-level profitability continue to fuel our global growth."

As well as the opening of its 6,000th outlet, Choice Hotels has continued its European expansion by signing a franchise agreement with Nilvip Hotels to launch a Quality Hotel in Reading, UK.

Duncan Berry, COO of Choice Hotels Europe, said: "We are delighted to have secured this latest direct franchise agreement and are interested in working with other individual hoteliers and independent hotel groups who want to benefit from a global brand and worldwide infastructure that Choice Hotels International provides."

Nilesh Patel, CEO of Nilvip Hotels, added: "As an independent hotel operator I needed to make sure that I selected the right franchisor to help take my business forward. Choice ticked all the boxes and I am confident we will have a succeessful and profitable relationship."

Published: 29 January 2010

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