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Laurence and Ruth Fitch have stated that launching their Auditel franchise was “one of the best business decisions of our lives”.

The husband and wife team launched their Auditel franchise in 2008 and have seen it grow into an established business within the cost and purchase management sector.

Prior to joining Auditel Mr Fitch worked as a General Manager of a family company importing ceramic tiles throughout the South East, which he left in early 2008 due to the economic downturn. After 10 years of working for an international investment bank in the City, Mrs Fitch took the opportunity of redundancy in August 2008.

Mr Fitch said: “Both Ruth and I knew that we wanted to run our own business but could not decide what we wanted to do. We felt that franchising gave us the ideal balance of choosing our own business with the support of an established organisation. I visited the British and International Franchise Exhibition at Olympia while Ruth was abroad and found that having a full range of franchises under one roof was extremely beneficial. I came across Auditel and was immediately impressed with their business model and how well it suited the current economic situation. Having spent several months researching, we joined their network in September 2008.”

Mrs Fitch added: “I do not recall experiencing a recruitment ‘process’ with Auditel. My experience was a two-way, open exploration of the business opportunity – open, honest, professional and caring. The values, principles and culture of the organisation were strongly evident. I felt confident that the decision was mine and it was the right path for us.”

They both agreed that the training was outstanding, quickly allowing them to develop their skills so that they could push their business forward. Mr Fitch said: “The benefits we have received from having the support of our mentors and the Auditel network of over 200 consultants has been outstanding – even the most obscure problem we have faced has been explained quickly by somebody who has experienced something similar.”

Since 2008 the couple have succeeded in growing a comprehensive client base, many of who offer glowing testimonials. Their growing reputation, both in the business community and the Auditel network has been full recognised as they were the ‘Rising Stars of the Year’ in 2009 and ‘Franchise of the Year’ 2010. As well as this, Mrs Fitch has become a member of the Auditel Franchise Advisory Council and Mr Fitch is now a Regional Principal for the NW London Group.


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