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Domino’s Pizza has been shortlisted in the prestigious Carphone Warehouse Appys 2012, which celebrate development and innovation in app technology.

Domino’s iPhone and Android mobile ordering apps have been shortlisted in the Best Food and Cooking category. This shortlist is compiled by over a thousand Carphone Warehouse staff from across the UK who suggested their favourite apps in the first stages of nominations. Entries from Carphone Warehouse staff were then debated by a panel of expert judges, who carefully selected the top five apps for each category to go through to public voting.

Simon Wells, Sales and Marketing Director at Domino’s Pizza, said: “We’re always looking for convenient new ways for our customers to order and first launched online ordering over 10 years ago. Mobile was the obvious next step for us and since launching our apps, the number of downloads and sales through these channels has been phenomenal. Mobile currently accounts for 14 per cent of our online sales.

“We're over the moon to be shortlisted for this award, which has been voted for by staff at Carphone Warehouse and a panel of expert judges. When it comes to mobile and apps, these guys really know their stuff so we're very pleased to have been selected. We designed our apps to be fun, fast and easy to use and hope our mobile customers will vote with their fingers for us in the Appys.”


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