Pizza takeaway franchise Domino's Pizza is actively encouraging its successful franchise owners to open more than one store. As a result 60 per cent of Domino's Pizza franchise owners own more than one store and 40 per cent own at least three.

Domino's Pizza encourages its franchise owners to develop their businesses into multiple units by providing extensive support to help them achieve this, Andy Hirst, Head of Franchise Development at Domino's Pizza, said: 'If a franchise owner has proven skills operating one store, then it makes sense that they apply their experience to further units. We give extensive support to our franchise owners that want to do this, such as helping them identify sites and secure planning permission, so expanding your business in a franchised system is really like doing so with stabilisers.

'As a franchisor, it's vital that we increase the number of stores we operate to guarantee our long term business success. But the quality of our national network is only as strong as our weakest franchise owner. This is why we only allow franchise owners with the highest standards to expand. Our thorough interview process ensures that only the best candidates with aspirations to franchise multiple stores join, and expand, within our system.'

Published: 30 June 2009

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