The Dream Doors television campaign on ITV1 and ITV3 last December reached the shortlist in the 'Most Innovative Marketing Campaign' category of the first ever British Franchise Association Franchise Marketing Awards. Aimed at the over 50s, the campaign was a huge success in providing leads for franchisees. 'This advertising campaign was a big step for us as a brand, as none of our competitors have released this type of marketing,' says Troy Tappenden, Managing Director. 'Through the campaign we strengthened our position as the largest franchised kitchen replacement company in the UK.'
Dream Doors will be further strengthening its brand position in the coming months with the launch of new marketing materials designed by Bigfish Creative. 'It's a very exciting time for Dream Doors,' Troy reveals. 'We've already launched a brand new intranet site and an online product ordering system for franchisees and we're in the process of giving Dream Doors its own facelift. We also have an advertising campaign planned with Saga Magazine.'
Through its network of 40 franchisees, Dream Doors can not only supply made-to-measure kitchen doors but can also offer a full service to include worktops, appliances, tiling, plumbing and electrics. Everything required for a complete reface.
Published: 24 May 2006
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