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As part of its ongoing commitment to support its franchise owners, Dream Doors has introduced two more training courses to its programme.

Franchise owners can now send their staff on a one day training course to help them understand how better to deal with customers. While franchise owners now have access to extra management training that helps them get the best from their staff. The cost of all this is covered by Dream Doors head office.

Troy Tappenden, Managing Director of Dream Doors (pictured), said: “Introducing business coaching six years ago was one of the best decisions we made. These courses are run by a dedicated training company and are written specifically for Dream Doors. They complement our own in-house induction programme, kitchen industry training and ongoing field support.

“We’ve added extra courses each year as Dream Doors expands and the two new ones for 2012 are a response to the growth in our franchise owners’ businesses which, in turn, are becoming more heavily staffed. Some showrooms turnover more than half a million pounds each year and, in addition to the typical husband and wife owners, there will be full-time employees and a selection of sub-contracted kitchen fitters to manage.”

Training days are held at a conference centre in the Midlands, which also provides franchise owners with the opportunity to network. There are courses that cover marketing, finance and customer care, as well as regular sales training split into three modules: one of new franchise owners, another for those who are more experienced and refresher training to sharpen everyone’s skills.

Tappenden added: “We won a government-backed National Training Award for our sales training, an award that is totally outside of franchising. What’s great for all of us is that every time a franchise owner or a member of their staff attends sales training there is an immediate improvement in their turnover. That’s why we will always run refresher sales training courses.”


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