The kitchen make over specialists boast 50 franchise-owned showrooms nationwide, specialising in time and money saving kitchen makeovers. The new website takes its design cues from Dream Doors’ own iPad App, released earlier this year and builds upon the brand’s significant digital developments this year.
Jon O’Connell commented: “At the beginning of 2012, just 10 percent of our site visitors were using mobile devices. In less than two years that number has increased fourfold. But that's no surprise, considering mobile devices are outselling PCs these days.
“The previous site had been designed in a different age, though, albeit just five years ago. It wasn't responsive and was becoming increasingly difficult to navigate on a smaller screen. Now, all images, text and buttons readjust automatically to work with whatever sized screen is being used.”
With most of its customers in their 60s or older, Dream Doors could have been excused for focusing its energies – and budget – on more traditional marketing channels.
Troy Tappenden, company founder commented on why: “When I started out 15 years ago, half our sales came from the Yellow Pages; the other half came from a mix of local newspapers and word-of-mouth. And the vast majority of our customers were retired. These days half our sales come from internet enquiries, the other half from a mix of word-of-mouth and just a few local papers.
“The age of our customers hasn't changed, but their reading and purchasing habits have, and that's why we've invested so much into digital marketing. Our online strategy has helped us double our franchisees' sales in three years. This new website is just one more phase in that development, and it will help convert even more visitors into more customers.”
Published: 19 December 2013
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