Dream Doors has won two out of the three franchise marketing awards it entered. The company won the awards for 'Best Print Advert' and 'Best Overall Marketing Campaign', as well as being nominated for 'Best Television Campaign'.
Managing Director of Dream Doors, Troy Tappenden, said: "We entered three awards, and all of them were nominated. We won two. We're over the moon."
Dream Doors' 'before and after' image of a kitchen with the slogan Enjoy the Fruits Without the Labour, an advert that appeared in the Daily Mail and The TV Times, captivated judges on the day and secured Dream Doors the Best Print Advert award. At the same time Best Overall Marketing Campaign was awarded for the company's consistent efforts in reaching out to its franchise owners' target audience through a host of media channels, including regional and national television.
Alison Ledger, who was on the judging panel said: "The Franchise Marketing Awards recognise high quality marketing campaigns, and the support given by franchisors to their franchise owners. For Dream Doors to win two awards is a phenomenal achievement and will be a huge benefit to the franchise network."
Director General of the bfa Brian Smart, who was also on the judging panned, added: "Dream Doors is a business that its owner Troy Tappenden has hewn out of his own soul, and grown into a significant player in its market by harnessing the same passion for the business from its increasing family of franchise owners. Franchise owners work most effectively with quality support - no more importantly than in marketing and sales. Dream Doors provides quality support and were deserving winners."
Dream Doors Operations Director and bfa Southwest Regional Chair, Kelly Chambers, said: "We've won so many awards in the last few years, and it shows how much Dream Doors has matured as a brand and a franchise. It makes me proud, because we put so much time, effort and money into supporting our franchise owners; the advertising and marketing support we provide helps boost their sales, and enhances the reputation of the Dream Doors network as a whole. It's sensational to be recognised for everything we've done."
Published: 18 May 2010
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