Now in their tenth year, the Franchise Marketing Awards (FMAs) recognise the industry's most innovative and effective marketing campaigns. Judged by an independent panel of experts, the FMAs reward organisations that have raised their public profile and, as a result, have achieved sustainable growth in the previous year.
Entered for the ‘Best Franchisee Marketing Support’ category, Driver Hire’s entry focused on the breadth of support we offer our franchisees throughout their life as a Driver Hire franchisee.
“We were delighted that our high level of marketing support impressed the FMA judges,” says Richard Owen-Hughes, Driver Hire’s Group Marketing Director. “At Driver Hire it’s important that our franchisees can effectively and efficiently market their business. The head office team are passionate about providing the right level of support and marketing collateral, offline and online, to ensure the Driver Hire brand is kept at the forefront of our customers’ minds.”
Published: 30 March 2015
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