Edible Arrangements, which creates and sells hand-sculpted fresh-fruit arrangements, has expanded into China.
The first Edible Arrangements store in China is located in Beijing’s new Galleria Shopping Centre. The store is owned and operated by the company’s Master Franchise Owners for China, Jianyi “Jack” Wang and Zhigang Liu, who hosted a grand opening ceremony to launch the store.
Tariq Farid, Edible Arrangement’s CEO and founder, said: “It was an honour to be present for the grand opening ceremony that Jack and Liu have been diligently planning to properly introduce the Chinese community to the Edible Arrangements brand. Their experience, coupled with their passion for our healthy, fresh fruit products, has made them great ambassadors and we are eager for their other locations to open over the next several years. Growing our international presence has been a focal point for the brand, and opening in one of the world’s most populous cities and fastest growing major economies marks a significant milestone for us.”
As part of the Master Franchise agreement, Wang and Liu are set to develop 40 Edible Arrangement stores throughout China over the next five years. There are plans to open the second location in Beijing in the next few months.
Wang and Liu have extensive experience in the wholesale fruit industry; Liu is owner and Wang Vice President of Top Chef, a company that grows cherries and produces cherry fillings for a chain of bakeries and others in the food industry.
Wang first learned of the Edible Arrangements concept in 2009 while visiting New York. He said: “We are thrilled to be part of an internationally growing brand. The gift giving industry in China is growing fast, and we have a new holiday to celebrate about every month. We strongly believe our fresh fruit arrangements will provide a healthier, unique alternative. Fruit has a universal appeal and we see tremendous opportunity for success and growth in China in the years to come.”
Published: 7 February 2012
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