Keen to continue its international expansion, Edible Arrangements is planning to open 150 new locations in 2011 and 200 locations in 2012.

Traiq Farid, founder and CEO of Edible Arrangements, which creates and sells fresh-fruit arrangements, said: “We started franchising in 2001 and are proud to be the experts and category leader in fresh fruit. We look forward to evolving our brand in the next several years. Over the past decade, we have grown an enterprise dedicated to creating the best fruit arrangements that are meticulously handcrafted with the singular goal of ‘wowing’ our customers. Our proven franchise system, with nearly 1,000 locations, is perfectly positioned to bring healthful high-quality products to consumers everywhere; and our franchise owners are the keys to our success.

“We are committed to using only the best fruit from world-renowned producers and have recently announced our ‘Certified Happiness’ satisfaction guarantee to ensure our customers receive the highest quality fruit and customer service. Right now, we have great momentum with numerous new store openings on the horizon and are looking to leverage this success to continue to build the brand.”

Published: 6 June 2011

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