Andrew Gallagher, Marketing Director of Papa John’s UK, commented: “England will be football crazy next summer and for a business that booms on big TV occasions this is a golden goal. In the past England games have driven sales upwards by 30-40%, and with pizza friendly TV times we’re expecting our sales to soar as supporters look to the enjoy the action from South America. Our franchisees across the UK will be very busy delivering pizza to fans watching the matches.
“It’s not just England games which drive sales. Televised sporting occasions are perfect for the pizza delivery business and with 64 games in 32 days the world’s biggest football competition certainly delivers for us. During past tournaments even our stores located in the home nations that failed to qualify have seen sales spike as fans settle down to watch the feast of football on offer.
“An added benefit of the World Cup is that, in 2014 at least, it takes place during the summer, a time when pizza sales are generally lower than the cold dark nights of Autumn and Winter.”
As of 2013 Papa John’s became the official partner of The Football League as the brand recognised the significance that football has to people in the UK. Gallagher also explained the benefits this new sponsorship should have to Papa John’s and their franchisees: “Historically, major televised football games whether international, Champions League, Premier League or Football League have resulted in a sales spike in Papa John’s sales. We took the decision to become the official pizza partner of The Football League to give something back to fans across the country and so far the partnership, which includes our Score Twice Half Price promotion, has been a major success.”
Published: 24 October 2013
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