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With over 10 years of experience in saving his clients money, Expense Reduction Analysts (ERA) franchise owner Gerry Pentleton believes it is the strength of the franchise network that sets it apart from other cost reduction companies.

Pentleton joined ERA in 1999 after a career of over 30 years in Engineering, Sales and Senior Management within UK and international organisations. He said: “Back in 1999 I was looking for a career change; I had various options for employment but decided to explore the franchise market and kept getting drawn back to Expense Reduction Analysts.

“The concept of using in-house category expertise to achieve substantial savings without compromising the quality of service seemed to be a perfect match to my own skills and enthusiasm of providing delectation for my clients.”

Pentleton stated that his previous business experience meant that he already had the self-discipline required to successfully work from home and that he has been able to concentrate on his business without the usual distractions of an office environment.

For Pentleton the freedom that comes with owning a business has been one of the most enjoyable aspects of running his ERA franchise, he said: “In managing my own ERA franchise, I am part of a major cost, purchase and supplier management business, but I am freed from all the normal distractions associated within the corporate world. I can simply focus on ensuring that I am able to build the business through my lifelong passion of ensuring that my clients are delighted with the service I provide them.

“I can’t say I haven’t enjoyed the earnings; my annual income has completely exceeded my expectations, as has the total amount I have been able to bill for my franchise. It’s an incredibly satisfying reward for all my hard work and efforts.”

Keen to continue his success with ERA, Pentleton has re-signed his franchise agreement after 10 years with the franchise. “I renewed because I still really enjoy working within the group,” he said, “and while it has grown in the number of associates since I joined, the team at group office have never stood still, they are always working hard to find new ways of improving our offering to the market place. There are many others that purport to do what we do, but from my perspective, we are still the best by some considerable margin.

“I have never come across another company that focuses on working so hard to ensure that every client is delighted with our service. I believe that our biggest strength lies within our network of trained consultants as we continually drive forward with innovative initiatives that bring real added value to our clients.”


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