Founder Tony Bowman states: 'We have always recognised the relevance of the bfa and with the association's increased presence online felt that the time was now right to join.

'etyres is very much an e-commerce business and we spend heavily on our search engine rankings which is in synergy with the bfa's own web presence. We also recognise that bfa membership will strengthen our own efforts to develop etyres internationally.'

Published: 10 October 2007

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