HiQ's Corporate Communications Manager James Bailey says: 'The interest levels are high, but it is not simply a case of choosing the highest bidder for each zone. The company is looking for franchise partners who share the HiQ vision and want to ensure the company meets its objectives in creating a viable car care alternative for UK motorists that offers a top quality experience encouraging repeat business.
'The recent investment in HiQ online, HiQ Training Academy and the headline sponsorship of the British Touring Car Championships, which will be screened live on ITV in the summer, are all signals of parent company Goodyear Dunlop's intent in building HiQ as a market channel.'
Published: 12 June 2008
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