By focusing on providing family value meals, the franchise owner of Papa John’s Broxbourne has seen his profits steadily grow.

This Broxbourne location is the second Papa John’s franchise Luigi Forgione has opened with his brothers Tony and Libby.

He said: “Papa John’s took over a company called Perfect Pizza a few years ago and we were lucky enough to be able to buy the franchise for the Broxbourne store which had been empty for some time. We now employ 15 full and part-time staff at Broxbourne including my son. It is a real family affair and this helped us identify and recognise the needs of our Broxbourne customers who were loving our family bundle deals.

“We have also orientated our 6,000 leaflets per week and high-profile wobble-board promotions towards families. We are now getting great feedback, with customers saying they can really ‘taste the difference’ compared with our competition.”

Papa John’s also aims to use the highest quality ingredients and 100 per cent fresh dough to create a top quality pizza with a better natural flavour. Forgione added: “We combine this with excellent customer service and rapid delivery times supported by a great brand and the results speak for themselves. We are aiming to re-invest the profit from our stores into two new outlets in Bishops Storford and Cheshunt in the near future.”

Published: 30 October 2012

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