Farecla, a manufacturer of surface finishing products, has acquired Autosheen, a mobile car valeting franchise. Autosheen PCC ltd will combine the expertise of Autosheen Professional Car Cleaning franchise owners with Farecla's range of valeting products, systems and know-how.

Farecla will invest heavily in the promotion and strategic expansion of Autosheen while ensuring that the business maintains its premium service levels. Furthermore, Farecla has stated that once it is fully established it will offer all new and existing franchise owners the opportunity to be fully trained on how to best utilise Farecla's products in order to maximise profitability.

The partnership between the brands will also create further opportunities and incentives for new franchise owners to join the business as it strives to expand and solidify its status as a market leader in the field of automotive valeting.

Andy Ducker, Managing Director of Farecla, said: "Autosheen is already a renowned name on the automotive valeting world and we feel that our acquisition will provide additional opportunities for the brand to expand even further. The natural link with our car care products will also add further national sales channels, reinforcing our position of technical leadership in premium market sectors."

Lloyd Evans, CEO of Autosheen, commented: "We're delighted with the deal and have no doubt that Autosheen will continue to expand and experience success with the backing of Farecla's extensive industry knowledge and quality products. The investment offers great incentive for new franchise owners to join and for existing franchise owners to maximise profit."

Published: 2 September 2009

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