The first Fatburger restaurant has been opened in Kuwait City as part of the company's Master Franchise agreement with Nawaf Al-Sharekh of Universal Food Company. This restaurant is the first of five locations planned for Kuwait.
As well as its Kuwait expansion, Fatburger, a USA-based burger restaurant franchise, is set to open its second Jakarta, Indonesia location. The company is planning to open six more restaurants in Jakarta over the next few years.
Andy Wiederhorn, Chairman of Fatburger, said: "Our business is thriving in Asia and the Middle East. While American burger concepts have become popular, respecting local practices and customs continues to be a key element of Fatburger's growth strategy.
"We always deliver our core products and distinctive brand experience, but market nuances may dictate subtle adjustments, perhaps substituting a local dessert, topping, or condiment. Our customers are very loyal, they appreciate these details, and respond by coming back with friends and family."
Published: 20 September 2010
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