Figaro's Pizza's Middle Eastern Master Franchisee Sense Gourmet, a subsidiary of Abu-Dhabi-based Foodco Holding, has announced a series of store launches across eight countries this year, including 35 in the UAE. The other nations set to host Figaro's Pizza outlets are Kuwait, Saudi Arabia, Qatar, Oman, Bahrain, Egypt and Lebanon.

'Our studies showed that there is an unfilled niche in the Middle East for high-quality products, especially for fresh pizzas that people can take home and bake for themselves,' says Foodco Holding Managing Director Ahmed bin Ali Khalfan Al Dhahry.

Adds Figaro's Pizza chairman and CEO Ron Berger: 'We are very excited that our very first expansion outside of North America is with such a distinguished, experienced and well capitalised group as Sense Gourmet. Their dedication to offering consumers only the highest quality products and services attracted us to them and make them the perfect partner for Figaro's.'

Figaro's Pizza is also set to open in Mexico, where a Master Franchise agreement is in place for 50 units.

Published: 13 February 2007

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