'The exhibition was very good for us as it generated a significant amount of new enquiries about becoming an Apollo Blinds franchisee. Nearly all the people we are now talking to said the brand image of Apollo Blinds was an influencing factor in their decision to make an enquiry.'
The feedback is exactly what the company had hoped for after spending more than a year developing the new identity, which is an integral part of its five-year plan to double the size of its business. It invested more than £600,000 last year in developing the new image and increasing Apollo Blinds' infrastructure to support the growth of its franchisee network and to capitalise on its leading position in the interior design market.Patrick explains: 'Our new branding completely redefines Apollo Blinds and positions us at the more lucrative consultative end of the window blinds sector. We see this as a new dawn for Apollo Blinds and it can only help our franchisees earn even more revenue in an industry renowned for generating high gross margins and high net returns.'
Published: 9 May 2006
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