The finalists for the 2009 Franchise Marketing Awards have been announced and include both well-established and newer companies within the industry. Companies that feature in the final shortlist range in diversity from McDonald's Restaurants and Subway to NBC Bird and Pest Solutions and Tumble Tots.
There are 12 awards to be won, which are: Overall Marketing Campaign, Best Website, Best Online Marketing Campaign, Best Brand Management, Best Franchisee Marketing Support, Best International Marketing Campaign, Best International Franchise Expansion Programme, Best Recruitment Literature, Best PR Campaign, Best Recruitment Advertisement, Most Creative Exhibition Stand and Franchise Recruitment Team of the Year. A full list of the finalists for each of the categories is listed below.
Judged by an independent panel of experts, the Franchise Marketing Awards recognise and reward companies that have raised awareness of franchising and what they offer and, as a result, achieved sustainable growth.
The winners of the awards will be announced at a ceremony and dinner on 20 March 2009, which will be hosted by Ed Byrne a well-known television comedian.
David Tuck, Franchise Sales Manager for Venture Marketing Group, organisers of the Franchise Marketing Awards, says: 'The Franchise Marketing Awards have once again successfully showcased all the hard work and creativity that goes into the marketing of franchise companies. These awards form an integral part of recognising, nurturing and inspiring excellence in all aspects of the dynamic franchise industry.'
Brian Smart, Director General of the British Franchise Association (bfa), comments: 'It's been encouraging to watch this initiative grow and continue to gain popularity among the franchise community. It demonstrates the desire to showcase and celebrate the tremendous strides our companies make in marketing, which is the essential ingredient in the success of business.
'With the 2009 Awards including an international marketing category the stakes have never been higher in evaluating the most effective marketing campaigns across our industry, both locally and abroad.'
Best Overall Marketing Campaign
Cartridge World
The Local Bookkeeper UK Ltd
McDonald's Restaurants Limited
Razzamataz Theatre Schools
Tumble Tots (UK) Ltd
Best Website
Apollo Blinds
Auditel UK Ltd
Chemex International Limited
Dream Doors
etyres
Medics on the Move Ltd
Prontaprint
TaxAssist Accountants
Wiltshire Farm Foods
Best Online Marketing Campaign
Community Times
The Garage Conversion Company
NBC Bird and Pest Solutions
Sandler Training
Wiltshire Farm Foods
TaxAssist Accountants
Best Brand Management
Dream Doors
énergie fitness clubs limited
HiQ
NBC Bird and Pest Solutions
Papa John's
Select Franchising
The Local Bookkeeper UK Ltd
Best Franchisee Marketing Support
Fastsigns
HiQ
NBC Bird and Pest Solutions
Prontaprint
Select Franchising
Signs Express Ltd
Travail Employment Group
Best International Marketing Campaign
Boost Juice Bars
Expense Reduction Analysts
Fresh 'N' Friends Foodstore
Itrim International AB
laatutakuu
Mail Boxes Etc. Italy
Momen Group
Prendamex
Statoil Norway AS
The Factory Interactive
Franchisee Recruitment Awards:
All awards in this section reward effective and innovative methods of recruiting franchisees.
Best International Franchise Expansion Programme
The Filta Group Limited
McDonald's Restaurants Limited
SmallPrint (Franchising) Ltd
Best Recruitment Literature
Photography for Little People
Select Franchising
Signs Express Ltd
WPA
Best PR Campaign
Apollo Blinds
Dream Doors
FitKid
NBC Bird and Pest Solutions
Platinum Property Partners
The SUBWAY Chain
Tumble Tots (UK) Ltd
Best Recruitment Advertisement
Auditel UK Ltd
Dream Doors
McDonald's Restaurants Limited
Photography for Little People
Most Creative Exhibition Stand
NBC Bird and Pest Solutions
Photography for Little People
Platinum Property Partners
Franchise Recruitment Team of the Year
Dent Wizard UK Limited
HiQ
Home Instead Senior Care
New City
Snap-on
Published: 12 March 2009
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