The franchise industry’s most effective marketing campaigns were rewarded at The British and International Franchise Exhibition, where the winners of the Franchise Marketing Awards 2012 were announced.

The winners were:
Best Overall Marketing Campaign – Dream Doors
Best Print Advert – McDonald’s (pictured top)
Best Website – Molly Maid
Best Online Marketing Campaign – Expense Reduction Analysts
Best Franchisee Marketing Support – The Creation Station

The awards were judged by an independent panel of experts and they reward companies that have achieved sustainable growth for their brands by raising public awareness using a variety of media.

Adrian Goodsell, Franchise Exhibitions Manager at Venture Marketing Group, said: “The creativity and innovation we have seen in this year's entries reflects the high calibre of marketing franchisors must use to raise the profile of their businesses and attract potential franchise owners.”

Published: 20 March 2012

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