The company provides goal-focused design and marketing capabilities from its head office, while franchisee will act as account managers, winning business and liaising with clients to ensure their projects are developed into successful marketing programmes. 'Our USP is that we are offering marketing services tailored to SMEs,' says David. 'SMEs recognise that the more marketing they do, the more profitable they become. What often stops them using marketing agencies is the cost, but we offer output-focused unique business development programmes at fixed cost solutions. In effect, we act as an outsourced marketing department. We have our first wave of franchisees preparing to launch and encourage interested entrepreneurs to get in touch and find out more about our unique propostion.'
Published: 11 June 2007
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