Gap has entered into a new franchise agreement that will see the brand expand into Australia. Brand Republic Pty Ltd, a subsidiary of Busby Holdings Australia Pty Ltd, has bought the Gap Master Franchise rights for Australia and is planning to open locations across the country. The company is planning to open the first store in the Chadstone Mall in Melbourne by the end of this year.
Vice President of Strategic Alliances for Gap Inc. Stefan Laban said: "With Australia, we're extending our international presence to a whole new continent. The country has a strong retail sector and an underserved market of consumers who appreciate the casual, American style that Gap represents. We're confident that we have the right partner to help us bring Gap to consumers in Australia, given their success bringing other international brands to the Australian marketplace."
Published: 22 April 2010
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