As part of its ongoing global expansion strategy, Gap Inc has announced a franchise agreement to launch the Gap brand in South America. A USA-based company, Gap Inc has signed a franchise agreement with Komax, which gives the company exclusive rights to operate Gap stores in Chile. The first store is set to open in Santiago in September this year.

Stephen Sunnucks, President, Gap Inc, Europe and Strategic Alliances, said: “We are looking forward to offering Gap’s modern, cool American designs to customers in a retail sector that is strong and has an exceptional demand for fashion. Komax has impressed us with their local expertise in the market and proven track record of launching international brands to customers in Chile.”

Published: 10 January 2011

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