Currently O2 has 120 UK franchise stores, and according to Bridget Lea, a spokesperson for 02 mobile communications brand, this number is set to increase dramatically in the very near future.

Lea told Mobile earlier this week: “Right now we are focusing on getting the stores transferred across as efficiently and as effectively as possible. I expect all stores to be transferred over within the next few weeks.

“It is really important that our customers don’t see any difference between the stores and it is easier to achieve that if decisions are taken centrally. When you have dedicated teams working for individual channels practices can change and differ.

“We wanted people who can live the brand, who want to be part of a true partnership with a strong track record of delivering growth.”

Lea insisted that jobs would not be lost in the transfer and that franchising would facilitate the needs of O2 in that it is a system whereby local investors can add tangible benefit to their community with an O2 store.

Published: 7 October 2013

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