The company has revealed a complete rebrand of its retail operation, Hi-Q and to announce the new franchise opportunity surrounding the fast-fit business.
Peter Tye, franchise development manager, said the rebrand was more than just a completely new look. 'Our aim is to revolutionise the industry. In the coming years we want to considerably increase our number of outlets to become a challenging force within the UK fast-fit industry.
'The transformation has begun with our new brand and a philosophy which leads with the determination to provide better facilities, better service, better choice and better value than all of our competitors.'
Hi-Q is currently made up of over 150 company-owned/franchise fast-fit stores situated across the UK. The company has worked with specialist retail brand agency Fitch to create the new identity and retail concept.
Goodyear Dunlop believes there is a unique opportunity in the fast-fit industry to deliver a groundbreaking concept. Peter said: 'Let's be honest, fast-fits don't always have the best reputations. Our extensive research has shown drivers are dissatisfied with poor service, unwelcoming facilities and confusing jargon and pricing.
'We're looking for franchisees that will join our revolution to blow the lid off the industry and offer that priceless commodity - certainty. Certainty with clear, jargon-free communication, open and honest pricing, modern, comfortable facilities, better choice and value and excellent customer-focused service.'
Potential franchisees don't necessarily need to have any fast-fit industry experience; however they must possess relevant commercial skills and the acumen to run their own business. Benefits of owning a Hi-Q franchise include:
ul>The support of a global organisation, Goodyear DunlopA complete package including marketing, human resources, IT, purchasing, technical support and an innovative training academy Own defined territoryAccess to fleet business thanks to national fleet agreementsAccess to on-line business through a new state-of-the-art website
ul>Hi-Q will begin a programme of re-branding the current owned / franchise stores from 2007 with Nottingham announced as the first one.
Published: 17 October 2006
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