NexCen Brands Inc., a USA-based company, has opened its first Great American Cookies store in Dubai through its Master Franchise Owner DRH Group Inc. The first Great American Cookies Dubai store is located at the Dubai Mall, the largest shopping mall in the world.

The store was opened as part of an existing Master Franchise agreement between NexCen Brands Inc. and DRH Group Inc, which will see 20 Great American Cookies stores open in the Middle East over a 10 year period. The first co-branded Great American Cookies and Marble Slab Creamery store opened in the Middle East, which was also part of this Master Franchise agreement.

NexCen Brands Inc. CEO, Kenneth Hall, said: "We are delighted to open these new franchised stores for Great American Cookies as our team continues to focus on international franchise growth and make progress on our co-branding initiative. We look forward to expanding the presence of our franchised brands throughout the Middle East."

NexCen Franchise Management Inc. President, Chris Dull, added: "Through a proven and dedicated partner, we were able to open these new Great American Cookies stores in very attractive and popular locations in Dubai. We look forward to leveraging the strength of this brand to further grow and serve additional customers in the Middle East."

Published: 16 June 2010

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