'Mahmoods has tapped into a growing market in catering for different ethnic and religious groups,' says FDS Director Tony Urwin. Tariq Mahmood, the founder of the Mahmood fast food chain launched his first restaurant based in Bradford in 2001 after realising there was a demand for good quality halal takeaway food in pleasant surroundings.
Tariq explains: 'Many Muslims enjoy fast food, but in places like McDonald's they can only have a veggie burger, so there seemed to be a real opportunity to offer an alternative. I set up the first restaurant and saw very quickly how successful it was. Working with my team, I opened a further three in Bradford, Leeds and Dewsbury. The plan has always been to set up a franchise network so my team and I began working with FDS Director Tony Urwin to develop a franchise offer last year.
'Tony examined every bit of the business in such detail and made suggestions on how to improve the processes, it has had a real impact on my restaurants.
'As part of the franchise package we created all new franchisees will get four weeks' training working in an existing Mahmood outlet while their restaurant is fitted out. Then one of my managers will work with them on site at their outlet for at least two weeks to make sure they are happy. The franchise will then get ongoing support from a designated manager and the in house marketing team to ensure the business succeeds, because we recognise the success of our franchises is our success.
'While developing the franchise has involved time, money and effort, I have seen the benefits almost from day one- now I am looking forward to welcoming the first franchisees on board.'
Published: 7 July 2008
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