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The brand has awarded the franchise for Essex, Hertfordshire and Cambridgeshire to Bobby Khangura and Lacky Sohal of Larentia Limited who already have vast experience operating within the UK food and beverage franchise sector.

Under the terms of the new agreement, 28 Harry Ramsden’s outlets will open across the region within the next six years, bringing with them approximately 200 new jobs. A number of sites in the area are currently being assessed for their suitability however it is anticipated that the first new outlet will open in Southend, early in 2016.

Joe Teixeira, CEO of Harry Ramsden’s comments: "As a result of the brand’s successful repositioning, our franchising proposition is continuing to attract high levels of interest both at home and abroad. That we have now signed seven major agreements in a relatively short space of time is testament to the undeniable appeal and longevity of Harry Ramsden’s."

Khangura of Larentia Limited notes: “We have watched the resurgence of the Harry Ramsden’s brand with great interest over the past couple of years and are delighted to now be part of the brand’s ongoing evolution.

Sohal adds: “Our team has over 15 years’ experience within the franchising sector and we are all familiar with our selected territory, so we are entering into this new partnership with great confidence.”

To date and as a result of recent franchising agreements, 18 Harry Ramsden’s openings have taken place across the Welcome Break network and new outlets are also trading well in Yorkshire, Scotland and Sussex with more UK openings expected within the next few months.

Internationally, as part of franchise agreements for Qatar and the Kingdom of Saudi Arabia (KSA), the first new overseas Harry Ramsden's outlet opens imminently at The Pearl in Doha and the brand is set to open its doors once again in the KSA, after a ten year absence.

Teixeira is currently in discussions with a number of other interested parties both at home and abroad.

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