Every year sales growth targets are set over specified periods by MOLLY MAID support office and the franchise owners that meet the targets are put forward for the holiday reward. Previous holiday destinations include Mexico and Antigua.

CEO of MOLLY MAID Pam Bader OBE explains: 'The targeted weeks come to an end just as MOLLY MAID is moving into a natural growth period. So the high sales levels are maintained and continue to grow. It is not an incentive that gives a brief sales high, it provides the platform for sustained year-on-year business growth. Qualifying for this trip is no walk in the park because the targets are set to be a challenge. Franchise owners have to work extremely hard to get there but the reward is certainly worth it.'

Published: 7 August 2008

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