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US franchise Home Instead Senior Care is launching in Australia, through Master Franchisee Martin Warner. The group, which has 650 operations established throughout the USA, Canada, UK, Portugal, Ireland, Spain, Japan, Taiwan and New Zealand, is officially launching in the country at the end of June with founders Paul and Lori Hogan visiting the head office in Brisbane and meeting with Prime Minister John Howard.

"We are very excited about expanding the business to the Australian market," says Paul Hogan. "The business has achieved great success around the world and I predict a similar growth down under. Home Instead Senior Care will ease the strain placed on Australia's 'sandwich generation' - a demographic struggling to cope with raising children, caring for ageing parents and demanding careers."

Warner was attracted to the Home Instead Senior Care business model because it "fills a gap in the aged care market the Australian Government is struggling to find a solution for". He continues: "Approximately 13 per cent of Australia's population is over 65 - a figure increasing each year as the population continues to age. With Australian Government funded community care services stretched to its limits, private alternatives are the most effective way to ensure seniors receive the care they choose at an affordable price.

"The benefits of quality in-home care are two-fold: seniors enjoy greater quality of life within the sanctity and security of their own home, and there is significantly less drain on the public purse through premature institutionalisation."

Franchise Council of Australia CEO Richard Evans comments: "Senior care is a growing area of concern for Australian families. As the first baby boomers hit 60, more care options will need to be available. There is a gap in the market and Home Instead Senior Care has a great business model providing a service option benefiting many Australians."


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