The new branding retains the familiar Interlink look and feel, however the revive features a redesigned company logo and a bolder use of colour to create a contemporary and striking visual identity.
Dwain McDonald, Interlink Express’ Chief Executive Officer commented: “We have a highly visible presence on the UK’s roads, so it’s essential that we maintain a strong corporate identity. While retaining the core elements of the Interlink Express brand, this refresh reflects the dynamic future for our business and gives us a really striking visual identity to match the strength of our customer service.”
The rebrand will be rolled out across Interlinks fleet of 2,500 vehicles and 97 depots and will include new uniforms for staff, signage and marketing materials.
McDonald added: “This is just part of our on-going, long term investment in the Interlink. It is important that our fleet looks great, that all the vans are new and that our staff are professional and look smart. That’s what helps to differentiate us and it is something we are absolutely committed to.”
Published: 27 March 2013
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